Besotted Lure was founded in 2023 by Mr. Johnson in Vancouver, Canada. Mr. Johnson has two passions in life - drinking beer and fishing. 20 years ago, while he was running a beer factory in China, he heard about a failing fishing lure factory and decided to acquire it. He then hired a renowned fishing lure designer, Mr. Eguchi Daiki, from Japan and a 82-year-old Chinese engineer with 30 years of experience in fishing lure production to ensure the highest quality of the lures.
Over the past 20 years, the factory's clients have expanded to Japan, USA, Canada, Mexico, France, South Korea, and Southeast Asia. Their main business model is to manufacture for well-known brands.
Due to the pandemic, Mr. Johnson immigrated to Canada and decided to establish his own fishing lure brand - Besotted Lure. He and his team are constantly innovating and improving their products to provide the best fishing experience. Besotted Lure has become a highly recognized fishing brand, and it is a testament to Mr. Johnson's dedication and passion for fishing.
